There is a great deal of controversy about the effectiveness of banners. Some people swear by them, others swear at them, saying they don't work worth a darn. Although click-through rates have gone consistently downward, the same can be said of banner ad prices. The average click-through rate hovers somewhere around 0.5% range for banner ads. But, with a good banner design and placement it is still possible to achieve a good return on investment, by combining below-average ad rates and above-average response rates.
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[Source: Internet and Businesses Online: Banner Advertising Articles from EzineArticles.com - Posted by FreeAutoBlogger]
Thursday, January 17, 2008
Are Banner Ads Still an Effective Form of Internet Advertising?
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